Kaplan in the news

February 23, 2023
By: Aly J. Yale
Multifamily News article thumb

The Power of Proptech

5 ways proptech automation is benefiting both site teams and residents.

The property technology sector—or proptech, as it’s more often referred to—has boomed in recent years. It’s no wonder, either. From the resident perspective, a high-tech experience is all but required.

“Today’s consumer is comparing their interaction with your brand to their last best customer experience, no matter the transaction,” says Virginia Love, industry principal at Entrata. “Our industry needs to stack up against the major tech players like Amazon, Apple, and Uber in how they interact with the consumer. This type of high-level experience is exactly what the resident is looking for and expects.”

Beyond meeting resident expectations, though, proptech also has countless other value-adding benefits for virtually every stakeholder in the pipeline—from residents and property managers to investors and developers.

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